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Aerial view across the grounds of Nieuw Eetlust along the Oude Rijn river between Hazerswoude and Leiden. The market pavilions follow the lines of the landscape; at their heart is the former clay product factory Nieuw Werklust.
Aerial view across the grounds of Nieuw Eetlust along the Oude Rijn river between Hazerswoude and Leiden. The market pavilions follow the lines of the landscape; at their heart is the former clay product factory Nieuw Werklust.

Components of the project
Components of the project

Ground floor and catalogue of landscaped gardens on site.
Ground floor and catalogue of landscaped gardens on site.

Users and uses of the market: farmers, professional buyers for restaurants and delicatessen shops, day trippers, tourists, visits to the market, the restaurants, the landscape.
Users and uses of the market: farmers, professional buyers for restaurants and delicatessen shops, day trippers, tourists, visits to the market, the restaurants, the landscape.

View of the Cheese Market from the north-west with a prospect of the harbour. The market bridges the zone through which the HSL tunnel runs and where the sinking of piles is prohibited.
View of the Cheese Market from the north-west with a prospect of the harbour. The market bridges the zone through which the HSL tunnel runs and where the sinking of piles is prohibited.

View of the Dairy Produce Market from the south-east with a prospect of the former director's villa. This is to be reused as one of the restaurants of Nieuw Eetlust.
View of the Dairy Produce Market from the south-east with a prospect of the former director's villa. This is to be reused as one of the restaurants of Nieuw Eetlust.

Interior of Cheese Market with individual sales units.
Interior of Cheese Market with individual sales units.




PROJECTINDEX
 
NIEUW EETLUST
Academie voor Architectuur en Stedenbouw - Tilburg
ARCHITECTURE

a Market Portal in Hollandstad
Nieuw Eetlust (literally, 'new appetite') is a market portal that symbolizes Hollandstad, the meeting place between the Randstad conurbation and its greenbelt zone Groene Hart. Sited along the Oude Rijn river in the former grounds of an abandoned clay product factory, it is where farmers from the 'Green Heart' present their produce to those living in the Randstad.
Hollandstad allows the Green Heart and the Randstad to function as a single organism, giving rise to a new type of metropolis with a green core. The philosophy underlying Hollandstad endows cities, the water, the landscapes and inhabitants with new meaning. It is a metropolis that largely caters to its own needs as regards food, energy, waste processing and recreation. The farms that for centuries have visually dominated the area between the four major cities are allotted a new role in Hollandstad. Single-commodity farming is out, multifunctional farming is the future. The process has already been set in train with therapeutic farms, agrotourism and the processing and selling of local produce. Nowhere else in the Netherlands can boast as many farmers with side activities as Hollandstad - and this is just the beginning. We need additional knowledge and incentive, now more than ever. The branch needs to direct its efforts into clustering and streamlining the production and sales channels of their produce. Knowledge transfer is required for innovation and for new products. There has to be a place where farmers and buyers can meet. This will be the Market Portal, the market place serving Hollandstad's network of farmers that brings them and the consumers together. New products as well as high-grade valued local produce are presented in a top-quality spatial setting. In the Market Portal know-how, products and trade link arms and relate openly to each other, fostering synergy and cross-pollination. The Market Portal additionally gives shape to the synergy between urban and rural, between a variety of infrastructures and farmers and city-dwellers. Out of the meeting between various components of the programme and between landscape, infrastructure and building there emerges a synergetic design that makes it all a functional and attractive place. It will considerably improve the quality, production, prestige and trade of the regional products and put them on the world culinary map. Hollandstad itself should grow into one of the culinary capital cities of world. For the more than 4500 enterprising modern city farmers in Hollandstad the Market Portal means not just a new identity but more work and better earnings.
Nieuw Eetlust ('new appetite')is one of the four market portals in Hollandstad, deep inside the unique hedgerow landscape with its long views through, and at the heart of Hollandstad. It is projected along the Oude Rijn river between Leiden and Alphen aan den Rijn in the former grounds of an abandoned clay product factory (Nieuw Werklust, or 'new industry'). Five pavilions follow the lines of the landscape in which they are embedded and oversail the high speed railway line running below ground. Just as farmers of old used to convey their produce across water to the towns, the Oude Rijn river now carries it to a market portal. The old monumental clay product factory is being reused and is to act as a hub of knowledge between the markets. It will play host to congresses for disseminating information among farmers and keeping them posted on new developments and the latest European regulations on hygiene. The architecture of the market pavilions has a neutral character in deference to the surrounding landscape. Semi-transparent reflective cladding that mirrors the landscape strengthens the relation between landscape and building. Inside, the pavilions register as light-filled spaces where the products and the market dynamic can be expressed to the full. Nieuw Eetlust is the link in Hollandstad that unites urban and rural. Farmers, caterers, families with children and tourists come together here from all over the world. It is where landscape, architecture and city-dwellers become one.