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MuSeu street integrated in the surrounding network as the one pedestrian-only street in Mooca.
MuSeu street integrated in the surrounding network as the one pedestrian-only street in Mooca.

Ground floor plan
Ground floor plan

Mooca neighbourhood
Mooca neighbourhood

South elevation of Rua da Mooca and Longitudinal section C-C’
South elevation of Rua da Mooca and Longitudinal section C-C’








PROJECTINDEX
 
MUSEU
Technische Universiteit Eindhoven

MuSeu is a transformation project for Fábrica do Tecidos Labor, a former industrial site in Mooca, São Paulo, Brazil. The project is also a highly personal quest for a design approach deeply connected with the country’s cultural identity and the troubled social context.
MuSeu was designed as part of the graduation studio ‘From industrial landscape to a place with cultural identity’. The aim of the studio was to transform dilapidated and abandoned industrial complexes into buildings that represent the future cultural agenda of the cities they occupy. The operation to reallocate began by defining the terms ‘transformation’ and ‘cultural identity’ as meaningful bearers of the project. Next, I looked for possibilities of using cultural transformations to trigger the development of the site’s context.
It was my interest in troubled communities and in Latin America that informed my choice of the brief and the site in São Paulo. Tension between contrasting realities in the community there guided both the research and the development of the concept. In embracing the differences without denying the social context, MuSeu seeks to provide a platform for the cultural voices now to be heard in the different sociocultural layers in the city.
The research question is how elements of street culture can be used to design a place where the experiences of those living in São Paulo can be made palpable for the city’s population and for those visiting it. The cultural centre is to stimulate future developments in the immediate vicinity so that those from the less advantaged social strata feel they belong here too. I chose the site of Fábrica de Tecidos Labor because of its promising potential for realizing these intentions.
The urban context and its history were reason enough for me to choose the street – as a public space of experience – as the means for transforming the site. The conceptual street of experiences cuts through the large planning area. The radical transformation of the central area round this street where workshops dedicated to experiencing the senses are to be found, contrasts with the subtle transformation of the surrounding buildings with their charming fronts recalling the area’s industrial past. The industrial buildings along the edge house the museum and enable the project to slip seamlessly into its setting. The street passes among the ‘sensorial workshops’, determining their character but also that of encounters between locals and outsiders. The street is marked by the sequence of successive large and narrow spaces whose use is consistently reflected in their form.
Most importantly, MuSeu seeks to create a circular system within the project’s three entities: the workshops, the museum and the street. The spaces are defined in terms of the five senses, the different activities and the scenarios that might arise through the choices made by the users. This makes the cultural centre a place created for and by the city and its inhabitants. Culture and character are qualities that need to be protected and displayed, with the appeal and the voice to arouse the curiosity of locals and visitors alike.