Highway Pleasures takes a leaf out of today's freeway culture which emerged in the last few decades: a culture whose influence is steadily growing daily; a culture that manifests itself physically in the shape of gigantic advertising pillars, expressionless boxes, so-called brain parks and a Disneyfied landscape. Yet it is also a culture of vast numbers of consumers in search of not just products but diversion too; funshoppers who can take to the asphalted arteries to indulge their fancy in the shopping mall. Highway Pleasures reduces the distance between the suburb (where many funshoppers live) and the shopping mall to seven metres. To this end, the latter disappears underground. Above it sprawls a gigantic parking complex. A residential area constitutes the final layer of the sandwich. Here, automobile culture, identity and architecture get together at an anonymous place along the freeway. Let the show begin! Institution: TU Eindhoven Tutors: Bert Dirrix, Lex Kerssemakers & Pieter Jan Gijsberts Specialization: architecture